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Super Bowl Trends: A Decade of Data and Predictions for the Big Game

In 1967, Super Bowl started as a merger between NFL and AFL (American Football League). Around 90,000 fans reached Los Angeles Memorial Coliseum to watch the first-ever AFL’s Kansas City Chiefs vs. NFL’s Green Bay Packers championship. However, there has been a drastic change since the game came into existence. From becoming the national identity to a thriving Super Bowl betting market, this event saw it all.

That said, the betting during the annual championship league is evolving every passing year. Let’s delve into the connection between the Super Bowl and the betting industry.

Booming Betting Market

After sports betting legalization in 2018, the US betting industry saw a massive boom. However, America’s biggest sporting event took it one step ahead. 

According to the American Gaming Association, the sports betting market proliferated by 165% in 2021 compared to the last year. Betting enthusiasts from the US punted around $57.22 billion that year. Furthermore, there was an 80% increase in Super Bowl 2022 betting.

Today, various legal and offshore e-sportsbooks feature a wide range of Super Bowl bet options. Hence, the ever-growing numbers of Americans eagerly wait to place real money wagers on this mega event every year. Many beginners start with safest betting sites for the super bowl to cash out their winnings hassle-free.

Online Marketing – A Game Changer for Super Bowl Bookies

Nowadays, e-sportsbooks spend millions of dollars on marketing to engage bettors during the annual championship season. As per the research, the gambling industry spent around $488 million on marketing campaigns from November 2020 to 2021.

Online networking channels also play an integral role in the Super Bowl betting campaign strategies. They share market predictions, odds, tips, and bonus offers via social media handles to entice more betting enthusiasts. To keep the followers up-to-date, they frequently share sports news before the tournament. It also helps them to stay ahead of the fierce competition. 

It doesn’t end here—the National Football League partners with sports betting sites to buy in-game ads. NFL even features sports-betting content on its website and app.

Hence, online marketing is standard practice for almost every sportsbook operator hosting Super Bowl betting

Current Betting Predictions and Odds

With only four teams left for Super Bowl 57, the countdown for this year’s winner is ticking. Analysts and experts predicted trends and potential winning outcomes based on past team performances and game stats.

Here’re the latest odds for all four teams contesting to win the Lombardi trophy for Super Bowl 2023.

  • Philadelphia Eagles (+245)

Current trends predict the Philadelphia Eagles are favorites for Super Bowl LVII with +245 odds. It means the team has a 29% chance of winning the annual championship trophy. 

Surprisingly, the Eagles are on the list as the top contender in Super Bowl betting lines for the first time.

  • Cincinnati Bengals (+260)

Cincy may have an advantage this season over the Chiefs, with Joe Burrow winning all three matchups as underdogs at QB.

  • Kansas City Chiefs (+275)

The chiefs have the most points and yards with the better offense this season. Although underdogs, this stat can push the Chiefs forward on the Super Bowl LVII betting line.

  • San Francisco 49ers (+330)

With outstanding players Brock Purdy and Christian McCaffrey on the team, San Francisco can emerge as a strong underdog for the Super Bowl 2023 trophy.

Past Gambling Trends in Super Bowl Championships

Check out some common Super Bowl betting trends that can help you evaluate and bet strategically.

AFC Outshines NFL in Leagues

After Super Bowl 36, the Super Bowl game happened only once in January. Moreover, it set the record for AFC for winning the championship trophy. That said, they won twelve times during February leagues.

On the contrary, NFC teams won only four mega-football events in the last ten years. It includes 

  • Los Angeles Rams for Super Bowl 56
  • Tampa Bay Buccaneers for Super Bowl 55
  • Seattle Seahawks for Super Bowl 48
  • Philadelphia Eagles for Super Bowl 52

With the Super Bowl LVII on Sunday, February 13th, this year’s fate may be with AFC again.

Underdogs and Male-led Halftime Show

Recently, a new trend emerged when underdogs took the title during male-led halftime shows. It may sound too good to be true, but the previous five Super Bowl results favored underdogs.


  • Super Bowl 44 Halftime show by The Who: The Saints got the edge over Colts
  • Super Bowl 48 Halftime show by Bruno Mars: The Seahawks upset the favorites Broncos
  • Super Bowl 50 Halftime show by Coldplay: The AFC’s Broncos beat the NFC’s Panthers
  • Super Bowl 52 Halftime show by Justin Timberlake – The underdogs Eagles took down the Patriots
  • Super Bowl 55 Halftime show by The Weeknd: The Buccaneers upset the Chiefs

First Scoring Teams Win the League

65% of the time, football teams that score first usually take the trophy home, as per stats.

For instance, the first goal-scoring teams won the matchup from the 2011 to 2019 seasons. Similarly, 29 out of the first 45 Super Bowls won the annual championship by scoring first.

Teams Broadcasted by NBC Get Winning Edge

Since the last few years, underdogs winning the championship when NBC broadcasts the league has been a common trend. Currently, four titles are with underdogs on NBC broadcasting, which include:


  • Super Bowl 52 (2018) – Eagles took over the Patriots
  • Super Bowl 49 (2015) – Patriots got the edge over the Seahawks
  • Super Bowl 46 (2012) – Giants beat the Patriots
  • Super Bowl 32 (1998) – Broncos upset the Packers

Only Pittsburgh Steelers dismantled the Arizona Cardinals during NBC’s Super Bowl 43 (2009) broadcast.

Bottom Line

The Super Bowl LVII is finally here! It’s your call to bet on the most competitive betting lines. However, comb through Super Bowl past wagering trends and current stats before punting. You can also follow the social media accounts of sportsbooks and sports gambling pros to stay updated.

Whether you love the Eagles, the Chiefs, the Bengals, or the San Francisco 49ers, evaluating the market is vital to boosting your chance of beating the odds. 


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