Do you want to reap the rewards of sticker marketing? Great choice. Stickers are one of the most versatile marketing tools available. But how can you ensure that your stickers will look their absolute best? The last thing you want is to go through the ordering process, anticipating your new marketing powerhouses and then being disappointed when they arrive.
We are here to help you avoid just that. In this blog post, you will find all the information you need to make sure you will love your stickers. We will give you tips on how to choose a great sticker printing company, ways to prepare your artwork and find your ideal material, and what to look out for once you start using your stickers. Are you ready to learn? Then let’s get started.
1. Find a top sticker maker
The most stress-free and quickest way to get high-quality custom stickers is to go with a professional sticker printing company. This allows you to benefit from the latest technology and vast choice of materials these suppliers hold.
When you do your research, look for a company that specializes particularly in custom printing. There are many printing companies available, but most of them offer a whole range of services from business cards to shipping boxes and stickers. We find that going with a sticker printing business means that you find a different level of expertise.
Before you place your order, ensure that your chosen supplier sends you a digital design proof. This means that you will be sent a digital representation of what your final stickers will look like. Most sticker printers will make any changes you might request for free. This way, you can be sure that your stickers will look just how you envision them.
2. Submit high-resolution artwork
The advantage of using custom stickers is that you are not stuck with generic designs, but are free to upload your own artwork. When you do that, remember that your artwork forms the foundation of your sticker.
Vector files are the best way to submit your design. Vector artwork consists of geometrical figures, perfect if your design includes text. These files are very easy to scale and will print crisply. If you are working with an image, make sure it has at least a resolution of 300 DPI. DPI stands for dots per inch and describes the amount of pixels (dots) your image contains per inch. The higher the DPI, the higher the quality of your image.
If you are looking for general design inspiration, use pre-made templates and elements to create your own, high-quality design within minutes. Many sticker printers offer free, online design tools with a whole host of templates for you to create your own personalized sticker labels.
3. Choose high-quality materials
Choosing the right material is just as important as submitting great artwork. When you take your first steps in the custom sticker universe, you might find the variety of materials a little overwhelming. So let us break down your options.
Most sticker printers offer vinyl stickers. These are super versatile: they can be used indoors as well as outdoors, are waterproof and scratch resistant, and come in many different effects. The most popular vinyl stickers come with a white base. This is perfect for creating vibrant colors. However, there is much more to vinyl stickers. You can find so-called effect materials that work with a metallic, glitter, transparent, or even fluorescent base – the perfect way to create a stunning look.
If you do not want to invest in plastic stickers, go with an eco-friendly option. The sticker industry is constantly aiming to offer more sustainable options. You can choose between biodegradable paper stickers, which are great for short-term indoor uses, or give “bio-plastics”, made from wood pulp a try.
4. Make them work
Following the above tips, you can be sure that you will love your stickers once they arrive. In our final tip, we want to encourage you to view stickers as an extension of your brand. While they seem like a little nice-to-have, they can be incredibly effective when used right.
When you use stickers, ensure that they match your brand. This includes brand colors and logos as much as values and representation. If you are selling a premium product, use a sticker that speaks for your brand. We love seeing holographic labels that spice up any packaging. Are you offering sustainable products? Use equally sustainable stickers to promote that.
Now, besides your product, do you know where else stickers look their best? On your customers! Use your stickers as gifts to include in every order and transform your existing customer base into brand ambassadors!
What do you think? Are you ready to create stunning custom stickers? We hope so and are excited to see what you will create. If you have any questions or additional tips to share, please leave a comment below.
