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Four Steps You Need to Take To Start a Painting Business

Starting a painting business is relatively easy, and there is no strict barrier preventing your entry into the profession. Do you enjoy spending time painting? Do you see yourself working on home renovations, together with your team, helping people bring their dream homes to life? If you answered yes to these questions, then starting a painting business could be ideal for you.

However, before starting your painting business, you should consider working as a painter and learning the trade from a pro. That allows you to understand how painting businesses work while developing valuable career skills that can help you build a name for your business.

How do you start a painting business?

To start your painting business, you’ll need to gather your supplies and materials, find clients, and devote hours to finishing your work. You will, before you can market your business, need to register your business with your state. As a business owner, there are several duties you’ll need to fulfil, in addition to leading your team of painters.

Here is everything you should know about starting a painting business:

1. Understand your market

If you want to start a painting business, then you will first need to determine if there is a demand for painting jobs in your area. Are there any significant neighbourhoods, or commercial complexes, from where you could secure regular painting jobs?

In case you find that there is low demand in your target area, then you’ll need to find other nearby localities your business could service. This step helps you ensure that you start a profitable business venture that has the capacity to scale and grow.

One way to understand your market is with a market analysis. Gather data on your industry, your market, your consumers, as well as your competitors to determine where you’re placed in the market. This information will help you to position your business and allow you to understand how other painting businesses have fared. Another way to learn more about your industry is by networking with other painters.

Network with other painting businesses in your area, and learn from them, how to succeed as a painting business owner. They can provide you with valuable tips and tricks about the industry, as well as on how to secure regular work.

2. Develop your skills

The more skilled you are as a painter, the more likely you’ll be to secure regular work. If you have any specialized skills, then remember to market them. Specialized skills can help you set your painting business apart from others. While every painting business knows enough to give walls a new coat of paint, very few might be privy to more unique designs and skills.

Do you enjoy working with stencils? Or doing murals? You can not only charge more for these skills, but you’ll find more work for them as well. This is as specialized skills are uncommon, so knowing how to market them can help you give your business an edge. If you don’t have any specialized skills, then it may be worthwhile to spend time learning and perfecting a few.

Other than specialized skills, you should also know the foundational skills associated with painting. These include everything you need to do before you can actually start painting, such as scraping, patching, as well as sanding. Once you know that you’ve got a firm grasp of your skill, it’s time to register your painting business!

3. Registering your painting business

Registering your painting business is a necessary step before you can start working as a painter. To register your business, you’ll need to first pore through your local and state regulations on everything a painter needs to get started. This will let you know what licenses and official documents you need before you can register your business.

If you’re still confused, you can visit your local city hall or town office and ask them any questions you have.

You’ll also need to sort out your taxes and figure out your invoicing scheme before registering your business. The business structure you choose will have tax implications, so understanding your painting business’s structure ahead of time is crucial.

Once you’ve selected your business structure, you’ll need to register your business and your business name. You’ll also need to secure all the licenses and permits you need to start your painting business.

You should also set up a bank account for your painting business and keep it separate from your personal bank account. You will also need to invest in essential equipment, such as painting tools and brushes before you get started. Start-up costs for the painting business are pretty low, so you shouldn’t need to look for bank loans or investments to get started. In case you do need to purchase specialized equipment, then you can look for loans and investors.

4. Marketing your painting business

Once you’ve opened the doors to your painting business, you should devote yourself to your administrative duties, as well as marketing your painting business. You’ll need to either hire an accountant or set up a bookkeeping system to manage your cash flow.

You’ll also need to market your business to your target market. An aggressive online marketing plan can help you raise brand awareness about your painting business. Create business social media profiles on platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube. Post quality content on a regular basis, and engage with your audience whenever they want to connect with you.

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It would be best if you also marketed yourself locally. You can do this with the help of fliers or even by driving your painting van, emblazoned with your business name and logo, around town. Consider asking your friends and family for referrals, and ensure that your business is listed both online and in local directories. You will also need to create a website for your painting business.

You can think about getting a web design professional to build your website for you. The website should be SEO integrated and should allow potential customers to contact you quickly. You can consider adding a blog to your website, where you provide content about your industry, painting tips, and other helpful information. This will allow you to create easily shareable content that you can also share through your social media profiles.

Once you’ve got a few clients, ask them for testimonials and reviews. Post these online on your website and even across your social media. People often look for reviews and testimonials before deciding on a service. This will help you get more clients. Over time, your marketing plan should enable you to find a regular stream of work.


With these four valuable tips, you should be able to start your painting business quickly. But as a painting business owner, you also leave yourself open to certain business risks. These risks can be mitigated with the help of sole trader insurance. If you want to learn more about sole trader professional indemnity insurance, then click here.